These geographical forms are fundamental to the brand, mainly used in conjunction with images. They represent urgency, action, acceleration, collective and transition.
Vectors are graphic elements that can be used on solid colors and images. They contribute to evoking the idea of collective movement. These encodings should be used sparingly. They make it possible to animate and energize our supports.
(1) White vector with “overlay” mode on image background
(2) Darker blue vector with “overlay” mode on image background
When to use
- On flat colors as a graphic pattern
- In image editing, using the blending mode in photoshop