Are you user-centric?
With the Experience index, you will be able to evaluate the design maturity and the user-centricity of your product and its place in your organization. Available in English and French!Start the survey
Engie account required. if you don't have one, and you are interested in our approach, scroll down and contact us!
Generate user adoption by a differentiating product or service and bring a business value - this is a minimum required for a viable product. This is called being user-centric.
It is also the basis of the Design methods applied to build a product and the experience the user will live when using it.
Basically, a good level of Design maturity allows you to have a good level of user-centricity.
For us at ENGIE, design maturity isn't only about the industrialization of the methods. We think of it as a part of the company's DNA: its culture, its organization, its management.
At the beginning, we imagined that the assessment would be restricted to digital projects. However, user-centricity and design are not reserved to them: even if you are working on traditional product or service, take the assessment, you will learn useful things.
With the Experience index, you will be able to evaluate the design maturity and the user-centricity of your product and its place in your organization. You will also find the levers to go further.
How does it work?
It is open to every one and works more efficiently if the whole team takes it. User-centricity and design are not restricted to designers, every teammates count!
By answering collectively, you will be able to estimate your common perception and capture the gaps in understanding.
More importantly, you will be able to act together to go further!
How will it go?
Initiate the form
- Answer as freely as possible.
- We will use the term product throughout the index but if you are evaluating a service or a project, it still works.
- Keep your current product in mind, as it is today
Our index is RGPD compliant
When you are done with the questions – click the "invite my teammates" button and follow the instructions!
Your teammates' answers will be analyzed collectively. Some results will be sorted by types of responding populations
Before accessing the whole team report, each teammates will be able to see their personal results.
If you don't want to share the index, you can simply close it to see your full report.
What will I get at the end?
You will have your collective score, according to your answers, and your attributed level of design maturity. Then, you'll get advice to improve your product's user-centricity level. See below for more information!
The levels of maturity and what happens from one to the other
User-centricity isn't innate. To become a competitive advantage, it must build on several fundamentals. Which are the internal design expertise, the good integration of these competencies within the organization, and their application to the products' life cycles.
They are also processes and management approaches, the business culture, the shared vision and common engagement. We tried to integrated all these aspects into the questions asked throughout the index to assess your level of maturity.
The first level of maturity is the one in which design and user-centricity knowledge are still embryonic. We then consider that the user-centricity is emerging. This means that, at every level of the organization, we are intrigued by the notion of centricity, but we don't exactly know what it implies. As for design, it is considered purely as an aesthetic tool.
This level usually materializes by the integration of a designer in the organization, sometimes to design products' interfaces or to use design as a creativity tool when experimenting Design Thinking. At this level of maturity, we rarely take into account the users, and we actually don't know them.
The next level of maturity is the one where design and user-centricity are considered as tactical. Basically, there is no process or managerial engagement for those subjects but designers can be asked to create webpage mockups. In that case, user-centricity is a bit artificial, because it isn't based on a long-term or real interaction with the users.
When the user-centricity gets to a relatively high-level, we talk about it as a strategic element. We say it is then mastered. In that case, design is more present during the life cycle of the product or service, designers are systematically solicited, teams and management understand the challenges and start to engage.
However, designers are still far away from the decision table and are not really integrated in the company's vision or its strategic choices.
The last level of maturity is when design and user-centricity are considered essential in the product or service's life cycle and within the entire company. At this stage, design-oriented approaches are widespread in the company's culture and omnipresent in its operating process.
Design is integrated at a C-level and in the arbitrations and strategic decisions made.
Reach out to us with your questions and suggestions
Lead Design Evangelist
Head of Design
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