When we design products and services, we are always confronted with the complexity of our world. Each micro decision, creation, innovation can have very important consequences on human beings, the environment, the economy, the culture… and not only on the end user.
It’s important to question our choices, in order to give more meaning to service design and innovation in general. Design is a powerful tool that can bring a positive change. It can also help the user become more aware of the effects of his own choices, directly or indirectly.
At ENGIE specifically, our goal is to help companies and territories engage in their zero-carbon transition. To implement this transition, we offer global and sophisticated products to reduce the energy consumption and increase our clients’ energy efficiency.
This is why, for everything we create, we try to keep in mind the effect it will have on the environment, on the user’s energy consumption, on its well-being, etc. to create the perfect service/product that will move towards zero-carbon emissions.
To help everyone incorporate this thinking into their products and services, we have drawn up a list of questions based on twenty values (values that evolve over time and are specific to each individual) that are used for the general interest and are therefore very important for the common good and the civilization.
This list is intended for designers, developers, PO, clients and anyone involved in service design to help them adopt a holistic vision and design responsible digital products.
Several questions you can ask yourself
Can all the users access my service/product?
Does the product meet the security criteria of integrity, authenticity, confidentiality and availability to ensure safe use?
How can we help users improve their health?
How might we communicate all the possibilities of use of our service / product to users?
How to ensure that the user trusts the service/product and the company who produces it?
How might we communicate transparently on all aspects of the project?
How might we help marginalized or excluded people to access my service?
How might we break down implicit social biases?
How might the service contribute to develop the human contact?
How might we protect the user's personal data?
How can we minimize overall energy consumption and maximize the use of renewable energy?
Does the proposed service/product provide users with a sense of pleasure?
How might we promote a sense of calm?
How might we encourage users to try something new?
Does my service/product take into account the wishes and rights of my users?
How might we allow the user to break social norms?
How might we promote learning and improvement?
How might we help users structure their tasks?
- Green Graphic Design
- Design to Renourish
Eric Beson & Yvette Perullo
- Do good design